Archive for: April, 2014

CSR is Indispensable

Middle East businesses are confusing CSR with Cause Marketing. While marketing budget can be reconsidered during economic hardship, the business is obliged to maintain care towards its all stakeholders and act as a responsible member of society.

Social Media 101

Social media is the new game in town. Facebook, youtube, twitter, myspace, peoplepress, blogger.. How is the field evolving? Does it have business applications? Does Arab Social Media exist? Should you join?

The Baraka Entrepreneurship Forumla

Entrepreneurship = Inspiration + Information + Perspiration

Entrepreneurship – The Starting Point

To be entrepreneurial you must have a vision… to have a vision, you must be inspired… to be inspired, means to be living in spirit.

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